Who you are:
You are experienced — You?ve had at least 8-10 years of experience overseeing award winning advertising campaigns, brand refreshes & brand conceptualisation alongside working on new product launches across mediums ( print, video ads, graphic art, copy and motion design) . You have a proven track record of creating and improving processes and driving cultural changes at multiple stages of a company.
You elevate creatives – You know that the ?ask? is never just the ?ask? — you are capable and excited to push the brief to new heights, contribute to the creative process to elevate the work, and spend time thinking ?this is good, but how can it be great??
You are respectful, but provocative — you are always pushing on the process and colleagues to make things just a little bit more impactful — but beyond all that great thinking, knows how to get stuff done.
You are multidisciplinary ? you are fascinated with human beings, brands, and making a cultural and business impact. You understand that thoughtfulness, empathy, and natural curiosity are necessary components in great creative/video strategy. You can craft an impactful story, backed with evidence, and dripping with vision.
You are a natural leader — someone who videographers can rely on for shot advice, who creative teams lean on for counsel and inspiration, and who feels as comfortable alone with a whiteboard as they do before some of the top creators in the world pitching their brave idea.
You believe everyone has a voice. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of creators and education we?re moving to build the best creator school by creators. We explore new ideas, solve real problems, and have fun ? and we do it all together.
You enjoy your work and want to build something that matters. You love what you do, think about it in your free time, and often find yourself building at strange hours?not because you feel you have to, but because you?re so excited to create something that changes education for the world.
What you will do (but not limited to):
Translate business asks for creative direction: Help create and present thoughtful and provocative creative briefs, brand POVs and communications plans based on insights from consumer research, brand understanding and marketplace data.
Conceptualising creative ideas: for how to position Nas Academy?s distinct learning methodology that sets it apart from the competition, for our portfolio of courses for personas through advertising and marketing creatives.
Champion ownable brand territories: Develop brand tone of voice, videography shot style and design language across touchpoints ( ads, website, emails, comms) so when users, partners and creators see anything ?Nas Academy? they know & love it!
Creatively direct ads and assets needed for a new product launch:
Work with the curriculum, marketing and Academy Studios team to translate a learning outline to videographer and director of photography for snippets for marketing trailers and video ads.
Develop style guides for Nas Academy.
Stay abreast of competitor trends to differentiate Nas Academy: Maintain a deep knowledge of category and competitive activity, and keep a finger on the pulse of existing and emerging consumer and cultural trends.