Role Purpose:

The role of the Social Media Specialist will be responsible for creating and executing all our social media content and engagement strategies across all media channels. This role requires someone who will serve as the voice of Level to the community; understanding how and when to connect on Instagram, Snapchat, Tiktok, LinkedIN and Twitter.

Creation of original, forward thinking content that reflects the Level brand and audience
Work closely with our creative content team on conceptualization and development of visual and video content across all channels
Create, maintain and share weekly and monthly content calendars for each platform
Connect with our customers through all social media customers, maintaining the tone of voice of Level shoes
Responsible for social media strategy, focused on engagement, acquisition and retention of brand advocacy
Ensure social media content is posted on the appropriate channels to connect with the right audience in the right way
Accountable for all 5 social platforms: Instagram, Snapchat, Tiktok, LinkedIN, Facebook and Twitter
Leverage the right internal talent and external influencers to represent content and Level brand
Work closely with CRM team to understand key clientele and generational audiences on various platforms
Perform ongoing data analytics to increase the social media engagement
Work closely with the Marketing, PR and creative team to ensure social content grows into one of the key competitive advantages of the Level brand
Work alongside the buying team to ensure key products and drops are highlighted and positioned correctly according to brand strategies
Maintain social media image through all social connections
Keep up to date with GCC and international competitors trending content
Work with studio and eCommerce team to ensure alignment across brand image and tone of voice across multi-channels

What you’ll need to succeed

1-3 years of experience in Social Media
Expert of the different SM channels
TikTok and Instagram experience
Native Arabic speaking
Fashion / luxury industry is a plus